SWOT and PESTEL Analysis Guidance
Please use the following information to assist you with completing questions 17 and 19 of BNSHE-F-003 Context Questionnaire. Feel free to call Neil if you’re having problems here.
A SWOT analysis is a business strategy technique that helps an organisation identify Strengths, Weaknesses, Opportunities, & Threats related to the whole organisation or to individual projects. The analysis intends to assist with specifying the Objectives of an organisation or project and identify the internal and external factors that are favourable and unfavourable to achieving those objectives. Users of a SWOT analysis often ask and answer questions to generate meaningful information for each category to make the tool useful and identify their competitive advantage. Strengths and weakness are frequently internally related, while opportunities and threats commonly focus on the external environment.
A SWOT analysis is important because it will inform later steps in planning to achieve ISO Objectives.
A PESTEL analysis (Political, Economic, Social, Technological, Environmental & Legal) describes a framework of factors used in identifying and understanding the needs and expectations of interested parties and workers, an absolute requirement at clause 4.2 of ISO 9001: 2015, 14001: 2015 and ISO 45001: 2018.
The basic PESTEL analysis includes six factors:
Political: political factors relate to how the government intervenes in the economy. Specifically, political factors have areas including tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government aims to provide or be provided (merit goods) and those that the government does not want to be provided. Furthermore, governments have a high impact on the health, education, and infrastructure of a nation.
Economical: economic factors include economic growth, exchange rates, inflation rate, and interest rates. These factors greatly affect how businesses operate and make decisions. For example, interest rates affect a firm’s cost of capital and therefore to what extent a business grows and expands. Exchange rates can affect the costs of exporting goods and the supply and price of imported goods in an economy.
Social: social factors include the cultural aspects and health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. High trends in social factors affect the demand for a company’s products and how that company operates. For example, the ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labour). Furthermore, companies may change various management strategies to adapt to social trends caused from this (such as recruiting older workers).
Technological: technological factors include technological aspects like R&D activity, automation, technology incentives and the rate of technological change. These can determine barriers to entry, minimum efficient production level and influence the outsourcing decisions. Furthermore, technological shifts would affect costs, quality, and lead to innovation.
Environmental: environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.
Legal: legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. This could also be extended to include specific industry standards.
Luke WellingsManagerTrueline Expanded Products Ltd
"Trueline got in touch with BN SHE following a visit from the HSE in which an improvement notice was issued. In order for us to comply with health and safety legislation we needed a fully compliant health and safety management system that was not only comprehensive and effective but enforced and communicated to employees. BN SHE immediately identified what we needed at Trueline and designed a bespoke action plan to achieve results in a short period of time. Not only was an action plan created but Bonita created all policies and procedures we needed to become compliant and made sure I was involved at every stage so I could understand and enforce our new system. The service BN SHE provided was extremely professional and we could not have been any happier, not only did our health and safety culture improve but Bonita gave me the confidence and knowledge to continue to improve the health and safety of our employees."
Joe Reynolds Operations DirectorAK Industries
"BN SHE were approached to form part of our HSE support network and aid AKI with our Health & Safety (ISO 45001) and Environmental (ISO 14001) certification. Not only did BN SHE support with the development and implementation of a new integrated HSE management system but they proved invaluable in skilling up internal staff and worked directly with the external accreditation body during the initial audits, making them both pain and non-conformance free. BN SHE currently form part of our health & safety committee and provide invaluable direct day to day support for all our HSE needs. In summary BN SHE have helped remove the fog of confusion around HSE and made it something AKI are now proud of."
Katie ShooterManagerAesthetiCare & Ferndale Pharmaceuticals Ltd
"Health and Safety is no longer something to be scared of in our company. We have been working with BN SHE Consultancy Ltd for over a year now, and this has just become a part of our daily routine. BN SHE always ensure we are fully compliant with Health and Safety regulations, and that we have the correct Risk Assessments in place which fall in line with business change. I would highly recommend BN SHE Consultancy Ltd."
Megan McHaleCompliance ManagerFlatley Construction Limited
"We worked closely with BN SHE Consultancy Ltd, to implement an integrated management system; IS0 9001, 14001 & 45001. After getting to know our business, BN SHE produced a system which is reflective of us as a company, easy to understand and therefore easy to implement. We would like to thank Neil and the team at BN SHE for being available evenings and weekends to answer any questions we had leading up to our audits. We would also like to thank them for helping us become an ISO certified business, which will allow us to tender for further work in the future."
Michael Cirstean Managing Director Dynamic Group Limited
"Dynamic Group were looking for a company to help us with an integrated management system; ISO 9001, 14001 AND 45001 that would incorporate our rail management system to give us a solution for the whole business. We were referred to BN SHE and Neil was assigned to us to review our current systems. As soon as we were able to present to Neil our audit results he attended our offices and put together an action plan to adopt all the necessary processes and procedures required for us to reach the acquired standard. The speed in which Neil put our systems together is testament to the great service they provide. We gave them a narrow window within which we wanted to achieve these standards and working management system and they certainly delivered with time to spare. To help us through the process Neil often dealt with enquiries outside of office hours and this still further helped with a smoother process. Very professional at all times and highly recommended. Thank you to the BN SHE Team "
Dr. Noel JohnCompliance Director LCI Rail
"We enlisted BNSHE to implement an integrated management system during 2018 that would be in compliance with ISO 9001, 14001 & 45001. This project was to be from start to finish and they should also attend the ISO certification audit (UKAS). We worked with both Neil and Bonny at times during this project which was seamless from beginning to end. Neil even managed to cross reference and signpost to existing processes required for our Rail RISQS compliance. We started in April and by September we were a certificated organisation. I have no hesitation in recommending the BNSHE team to any organisation who is looking for someone who delivers on what they promise they are just brilliant!"
Clive IllingworthSHEA ManagerEssential Fleet Services
"BN SHE Consultancy Ltd were, up until December 2015, assisting our company through various business changes. As the Health & Safety Manager for the company I have found both Bonita and Neil extremely professional in not only dealing with our internal sites and depots, but also our external customers when required. Their meticulous approach when dealing within specific criteria for vehicle repair workshops is second to none. With their proactive approach in dealing with problems, identified as part of the audit process, they were able to assist our staff with on the spot advice on how to rectify the issue/problem; this pragmatic approach and attitude helped make the whole auditing process work extremely well."
Mike Wilding DirectorDT Contracting (SW) Ltd
"After many years working with a multitude of consultants negotiating the myriad of compliance accreditations necessary to operate within the highly regulated construction industry we were fortunate to be introduced to BN SHE Consultancy Ltd. In a relatively short time Bonny and Neil have streamlined and updated all our internal SHEQ systems resulting in our ISO9001:2015 certification being achieved in less than a year. We are currently working towards ISO14001 and ISO45001 with the full guidance of BN SHE Consultancy Ltd, who also provide us with effective ongoing support in maintaining our SSIP and RISQS accreditations. The service extends to regular site audits and clear, objective reviews of our contract documentation in relation to SHEQ. Above all the support our team receives is always proactive and entirely professional, giving us an extra level of confidence in our day to day operations in what can still be very much a high risk industry. We would have no hesitation in recommending BH SHE Consultancy Ltd to other companies within the industry"